Today...

What’s the philosophy that’s kept us going and growing for so long? Keepin' it real.

Real words, real riders, real trails, real bikes, real places. Dirt Rag is the real deal, authentic, honest, trustworthy. This is the philosophy that’s kept riders reading it for so long. They can read it, feel it and taste it in the words and art we put in print.

Our readers get hooked on the ‘Rag and never leave. They’re the well-rounded, diehard riders who are on their bikes all year long. Many are passionate enough about what we do to subscribe for life. These are the key influencers of mountain bike culture. These are core enthusiasts that you can only reach through Dirt Rag.

Join us as we continue to inspire and reflect the best of mountain biking and cycling culture.

We Did It...

Times are changing. More people are riding bikes. Cities and towns are building bike lanes and paths. We have been riding bikes our whole lives, and more people join our ranks every day. We’re building a place for all of them, in print and on the web. A place to learn, share, be inspired, and explore.

Bicycle Times is about the joy of riding. It was fun when we were growing up, and now it’s even more fun, and practical too. There’s riding to be done every day. Commuting, exploring, touring, transporting, racing or just riding along. Whether riding in the city, or out in the middle of nowhere on a country road, the joy of riding is what keeps us going. This is all presented in an informative, friendly, unpretentious style. Bicycle Times will help you get started and carry you through your whole life. Join the ride. We're living in Bicycle Times.